Lana Del Rey has grown a lot from very little in a short space of time; Lizzie Grant was almost unknown, but now her new persona has gone on to release a debut album that topped the charts in seven countries. Del Rey’s first single, ‘Video Games’, has a deep and meaningful feeling, her voice is gritty and emotional and is simply backed by a piano and strings, leaving the vocals to generate the song’s power. Unfortunately, the rest of ‘Born To Die’ doesn’t follow suit.
Although the album opens on a relativity high point with the title track, it progresses downhill quickly after that. It seems like the only subjects covered are money and men, and while the lyrics may talk of love, they feel synthetic. Songs like ‘Off To The Races’ and ‘Diet Mountain Dew’ employ false-sounding girly vocals that are far from Del Rey’s contralto voice in ‘Video Games’.
‘Born To Die’ is not to my taste thus I may be the wrong person to review it. Del Rey has moved from the beautiful pop of ‘Video Games’ towards R&B and has described herself as a ‘gangsta Nancy Sinatra’. To me, her debut album is a massive disappointment, it’s just the story of a girl’s shallow dreams.